Master the most profitable digital marketing channel and upskill with top-rated courses under ₹2,000 related to Email Marketing.
In the ever-evolving world of digital marketing, Email Marketing continues to be the most reliable and ROI-friendly communication channel. Despite the rise of flashy social media platforms and chatbot trends, email remains undefeated in its ability to deliver personalized content, drive conversions, and nurture long-term customer relationships.
Whether you’re a digital marketer, small business owner, freelancer, or student, understanding how email marketing works—and more importantly, how to do it right—can be a career-defining move. But learning it doesn’t have to cost a fortune. Today, we explore the top 5 affordable email marketing courses (under ₹2,000), and how mastering this channel can transform your marketing strategy.
What is Email Marketing?
Email marketing is the strategic use of email to promote products or services, inform and engage customers, and foster brand loyalty. It involves crafting personalized messages and sending them to a segmented audience at the right time to achieve specific business goals — from increasing website traffic to closing sales.
It’s more than just sending promotional messages — it’s about creating valuable, timely, and personalized communication that customers actually want to read.
Why is Email Marketing Still Relevant in 2025?
Many marketers assumed email would be replaced by social platforms or messaging apps. But here’s the truth:
- Email usage continues to grow: Over 4.6 billion people use email globally, and this number is expected to grow even further.
- It’s personal and direct: Unlike social media posts, which are filtered by algorithms, emails go straight to the recipient’s inbox.
- Incredible ROI: For every $1 spent, email marketing delivers an average ROI of $36–$42.
- It builds owned audiences: Your email list is an asset you own — unlike your social media followers, who can disappear with one algorithm change.
Case Study: A D2C clothing brand increased its sales by 38% in just 60 days by automating cart abandonment emails and sending personalized offers based on browsing behavior.
Core Components :
- Email List Building
Collect emails ethically using lead magnets like free eBooks, discounts, or webinars. - Segmentation
Group subscribers based on demographics, interests, or behaviors for better targeting. - Email Design & Copywriting
Craft mobile-friendly emails with compelling subject lines, clear CTAs, and valuable content. - Automation
Set up automated workflows (e.g., welcome sequences, follow-ups, abandoned cart emails). - Analytics & Testing
Measure KPIs like open rates, CTR, conversions, and conduct A/B tests for optimization.
Tools You’ll Learn in the Course
- Mailchimp, ConvertKit, Klaviyo
- Canva for email graphics
- Google Analytics for tracking
- Zapier for integrations
- HubSpot CRM for contact management
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Top 4 Email Marketing Courses in 2025 (Under ₹2,000)
Let’s look at the most value-packed, affordable email marketing courses that are beginner-friendly, practical, and include certification.
1. HubSpot Certification (Free)
Platform: HubSpot Academy
Duration: 1.5 hours
Price: Free
Certificate: Yes
Course Link : HubSpot Email Marketing Certification
Course Highlights:
- Learn to design effective email campaigns
- Audience segmentation & personalization
- Email deliverability best practices
- Automation basics
- Real-world examples
Who Should Take It?
- Beginners in digital marketing
- Small business owners and freelancers
- Anyone who wants a globally recognized certificate from HubSpot
Why We Recommend It
HubSpot’s course stands out for its balance of theory and real-world examples. It’s short, crisp, and offered by one of the most trusted names in digital marketing.
2. Email Marketing Basics – Udemy (by Phil Ebiner & Diego Davila)
Platform: Udemy
Duration: 3–4 hours
Price: ₹449–₹1,299
Certificate: Yes
Course Link : Email Marketing: Start Growing Your Own Email List Today
Course Highlights:
- Email list growth strategies
- Using Mailchimp and ConvertKit
- Setting up automated sequences
- Copywriting & design tips
- Real-life case studies
Who Should Take It?
- Freelancers and marketers building campaigns from scratch
- Bloggers, eCommerce store owners
- Business owners looking to DIY email marketing
Bonus: Lifetime access + downloadable templates
With over 50,000+ students, this course has earned excellent reviews for being hands-on and beginner-friendly. The instructors are experienced marketers and explain each step with clarity and examples.
3. Complete Mailchimp Email Marketing Masterclass – Udemy
Platform: Udemy
Duration: 4.5 Hours
Price: ₹649 (discounted)
Certificate: Yes
Course Link : MailChimp Masterclass – MailChimp Masterclass – The Complete Email Marketing Course
Course Highlights:
- Setting up a Mailchimp account from scratch
- Advanced automation flows
- Audience segmentation in Mailchimp
- Mobile-optimized design
- Deep-dive into analytics
Who Should Take It?
- Business owners using Mailchimp
- Marketing professionals looking to specialize
- Freelancers managing multiple clients
Why We Recommend It:
This is perfect for Mailchimp users who want to dive deep. From simple newsletters to complex drip campaigns, it teaches you how to make the most of one of the most popular tools in the market.
4. Alison – Email Marketing Strategy and Techniques
Platform: Alison
Duration: 2–3 Hours
Price: Free (₹1,000–₹1,500 for certificate)
Certificate: Optional (Paid)
Course Link : How to Build Successful Email Marketing Campaigns
Course Highlights:
- Email marketing planning
- Designing conversion-driven emails
- Managing subscriber lists
- Avoiding spam filters
- Optimizing campaigns
Who Should Take It?
- Quick learners
- Job seekers needing fast certifications
- Freelancers building portfolios
Why We Recommend It:
It’s a quick but solid overview of email marketing. While not as interactive as some other platforms, the content is concise and certificate adds credibility to your LinkedIn profile or resume.
Pro Tips
Here are some expert tips to ensure your email campaigns succeed:
- Always A/B Test your subject lines and CTAs.
- Don’t buy email lists. Focus on organic growth via lead magnets and opt-in forms.
- Mobile-first design is essential — over 65% of emails are opened on smartphones.
- Use storytelling in your email copy to create an emotional connection.
- Clean your email list regularly to remove inactive users and improve deliverability.
Tool Tip: Use tools like Mailtester and NeverBounce to clean your email list and avoid landing in spam folders.
Final Thoughts
Email marketing is no longer just about newsletters. It’s about automation, personalization, analytics, and long-term relationship building. Whether you’re selling products, nurturing leads, or distributing content, email marketing gives you a scalable, cost-effective way to grow.
The courses listed above will help you build a rock-solid foundation in email marketing — all without spending more than ₹2,000. From globally recognized certifications (like HubSpot and Google) to hands-on tools (like Mailchimp), there’s something here for every level and learning style.
Investing in one of these courses not only boosts your skills but also opens doors to freelance projects, in-house marketing roles, or even launching your own digital venture.
Ready to Start?
Choose one course from the list above based on your goals and experience level. And remember: success in email marketing doesn’t come from tools alone — it’s your message, strategy, and consistency that will make the difference.
